Rooted in Research. Designed for Daily Life.
Every ingredient we use has a purpose: protecting enamel, balancing your oral microbiome, and supporting long-term health.
Now that’s science you can smile about.
Tired of tooth sensitivity, cheap plastics, and mystery chemicals?
NOBS was designed to make oral care easier, cleaner, and smarter.
Many of our customers say the difference is immediate...
Don’t take their word for it. Try NOBS and see if it works better for you.
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Dental Assisting Teacher
This is the best toothpaste I have ever used. It has minimal ingredients, tastes great and gets your teeth clean. While I prefer to make my own toothpaste, sometimes life gets hectic. NOBS is great for those times I cannot make my own because it is nearly identical to my homemade toothpaste. And it travels easily! No mess. Reusable glass containers. And by the way, the floss is better than CocoFloss which I thought I would never say.
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Fantastic Natural Teeth and Gum Friendly. Loving it 100%
I love this product over any other conventional toothpaste. My mouth feels clean all day and night. Night time is my favorite because before u woke up with acidic taste in my mouth and now, it is beyond clean whenever I uses this. I share this with my teens and they live it as well. The natural ingredients in this toothpaste tablet was well put together and it does exactly what it is designed to do. Stocking up on this soon so I won't run out for months.
To the investors, This is care for customers and I hope with more products you all keep it up.
Aneeka
Remineralizing
NOBS contain 5% nano hydroxyapatite, proven to remineralize enamel without disrupting your oral microbiome.
Transparency
We list our ingredients clearly for every product we make. Even if it's a word you can't pronounce, we explain why we use it.
Travel Friendly
Flex on TSA when they reach for your toiletries. NOBS don’t apply to the 3.4oz limit.
Pregnancy Safe
NOBS ingredients provides the safest oral care for pregnant women.
Fluoride Free
Ditch fluoride, but not the protection. Nano hydroxyapatite will keep your teeth safe and healthy longterm.
Safe Ingredients
13 simple ingredients. We have nothing to hide! Scroll down to browse our entire ingredient list.
Oral care doesn’t have to be complicated.NOBS proves it.
We started with a simple question: Why are people still brushing with chemical-heavy paste that comes in wasteful plastic tubes?
The answer: habit, not quality.
That’s why we built NOBS from the ground up. Years of research, development, and real-world testing went into our first product launch.
And now?
Customers across the U.S. are making the switch and talking about it.
Dentists recommend it. Parents trust it. Travelers won’t go without it.
NOBS isn’t hype.
It’s science, simplicity, and a better routine delivered straight to your door.
Hear from our community
Safe Ingredients
No Mess
No Bad Stuff
Period.
Questions? We have answers.
What does NOBS mean?
What does NOBS mean?
It means exactly what it looks like: no bad stuff. We don’t use harsh surfactants or abrasives, we avoid plastic use as much as possible, and our messaging is transparent and authentic. We stand for effective, dentist-developed oral care.
Where do you ship from?
Where do you ship from?
All orders ship directly from our U.S. fulfillment center to ensure fast, reliable delivery.